Long before experiential marketing or digital activations became the norm, MONO was innovating in the space, creating first-of-its-kind work like the Real Good Experiment with live GPS tracking. Or Twitter’s first real-time game sweepstakes. Putting the Severance cast in Grand Central Station was cool, but we had a guy living for a month in a glass apartment in the Mall of America. In 2011. While done more than a decade ago (remember Flickr?), these projects remain some of my favorites.