MSNBC - LEAN FORWARD

Long beaten badly in the ratings game by the conservative and louder Fox News, MSNBC needed more than just a stronger brand, they needed to become a cultural beacon for the progressive voice. With LEAN FORWARD, we gave them that and more. Partnering with Spike Lee, we created over 50 TV spots and longer pieces of content that featured Rachel Maddow, Lawrence O’Donnell, and others, and a campaign that quickly became the new standard of political advertising. It led to a multi-year growth in awareness and ratings, closed the gap with Fox, and just might have inspired Obama’s reelection campaign, “FORWARD”.