PERONI

Peroni was part of another pitch-then-grow success story that I led and oversaw at MONO. Our first win was Leinenkugel’s, the historic Wisconsin beer brand, and Peroni was the second. Under my leadership, MONO grew the Molson-Coors business to a multi-branded one that totaled over $10 million in revenues. For Peroni, we helped them position the brand as a stylish alternative to the other big import brands, leaning into the Italian penchant for doing everything in a beautiful way. Sales volume grew 64% the year after our campaign launched.